E commerce Essay Example | Topics and Well Written Essays - 1000 words

E commerce - Essay Example The business being conducted on the Internet which is now called ‘Electronic Commerce’ has a remarkable history. The continuous research and development has enables corporate organizations to reconstruct their business strategies. The integration of electronic commerce applications lays the foundation in the organization’s digital business process. This report will display the micromanagement and implementation of the current e commerce technologies in to current businesses. The purpose is to analyze the methodologies and processes required for integrating electronic commerce applications. The organization which is preferred in this report is Tesco PLC. The focus will be on the CRM of Tesco that is envy of many (BrandingAsia.com). Description of company The origin of Tesco was started in 1919 when Jack Cohen started selling groceries from the stall in London. Since then Tesco has claimed itself as one of the leading food and grocery retailers in the world and has over 2000 store worldwide. It was rewarded to adopt award winning online strategy (Award-winning online strategy for Tesco. 2009). ... ding grid which is a global B2B E-Commerce and integration service to enables the real-time flow of information linking businesses in spite of technical capability, standards preferences, spoken language or geographic location (, GXS - Products - Trading Grid Overview ). The elements consist of diversification of stores in new areas with new services and products. In 2000, Tesco was representing only 8% of the global gross domestic product (GDP). As 65% operations of Tesco selling space are dispersed across the globe representing 53% of GDP. In 1997 the international business generated 1.8% profits. In 2010 the profit grew to 22% which is a remarkable achievement. The organizations recorded revenues till February 2010 were $ 5,494.1 million. The stores are dispersed in Europe, Asia and the Unites States. The geographically dispersed locations of Tesco stores are shown in Fig 1.1. Tesco currently has 472,000 employees. For achieving customer loyalty, Tesco is focusing on maintaining a business model by value added retailing. In spite the recession, Tesco was able to meet customer satisfaction by launching schemes for instance double points, Club cards, Discount brands, Market Value and finest collection ready meals. By implementing the value added retailing, the sales figures were immaculate also changing customer behaviour. In a low growth market this strategy was a successful one for Tesco (DATAMONITOR: Tesco PLC. 2010). FIG 1.1(Wikipedia contributors) Tesco as an international retailer included a variety of non food merchandise in an effective way and represent itself with a variety of products, not just a grocery store. Category types of stores include Tesco Extra, Tesco Superstores, Tesco Metro, Tesco Express, One Stop and Tesco Home plus. The organization