Cable TV as Going Obsolete Assignment Example | Topics and Well Written Essays - 1750 words

Cable TV as Going Obsolete - Assignment Example2). The range is more(prenominal) of a generalization rather than a fact since different shows and different networks cater to different community. Taking those into account, television has a possible rank demographic ranging from toddlers to octogenarians with little regard for race, level of education or occupation. Over the years, technology has advanced to the signify wherein information is accessible through more than one channel. Of late, the net income has become the same kind of competition to television as television once was to radio. In their 2012 Accenture Consumer Electronics Products and Services Usage Report, Accenture (2012) found out that the circumstances of consumers ceremonial broadcast or cable TV shows, movies or flicks on TV, in a regular(prenominal) week, plummeted from 71 percent in 2009 to 48 percent in 2011 (p. 8). There are many reasons why people are shifting from televisions scheduled programming t o net. One of the more communal reasons is convenience. In a high-speed world, people find less and less clock at office to watch the shows they want to watch on TV. Another recent survey by Nielsen (2012) showed that users of Netflix, an on-demand streaming media provider, allow chosen to watch more TV programs on it than ever before totaling 19% of their subscribers which makes an 8% summation from the previous year. Subscribers bed watch and rewatch their favorite shows whenever they want with services like these. Another factor that makes online consider more appealing is the mobility. In a study conducted by Blip.tv (2011), one of the Internets largest independently owned and operated video properties, people harbor been spending 9% less time watching television, 26% more time watching web series on the PC, while spending 19% more time watching video content on a mobile device. With the wide range of tablet PCs and smartphones in the trade today, people will have litt le reason to stay at home and watch TV when they can view their favorite videos online wherever they go. On a related note, age and society can also be factors. In the Hollywood Reporter, Georg Szalai (2011) wrote about how baby boomers (47-65 year old citizens) spend more time watching TV than the average person, averaging 5-6 hours a day compared to the 4 hours and 49 minutes of people within the 18-49 year old demographic. Many television networks are making changes to appeal to these people by revamping old shows and featuring familiar faces on their networks. This could be brought about by the older audiences unfamiliarity with the newer technology. Conversely, the younger crowd is opting for more internet-based or cloud services. Accenture (2012) found that Thirty-eight percent of younger consumers have stopped or almost stopped renting or buying DVDs, and 16 percent state they had roused or were considering terminating TV subscription services (p. 9). Economically speaking, the increase in the number of consumers willing to terminate their TV subscriptions is a practical one. Why would people continue to pay for services they would use for solitary(prenominal) 3-4 hours a day when they can get the same service anytime they want, anywhere they want along with their internet subscription? All these shifts toward cloud services are dependent on the availability of the hardware and the reliability of an internet connection. Computers are getting smaller, more sophisticated